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Writing

Notes on building things that actually work.

Guides and field notes from the design and development process. Web design, brand systems, and AI-assisted creative work.

Guide6 min readJun 12, 2026

Why Local Service Businesses Lose Jobs to I'll Call You Back

The cost of an unanswered phone in the local service game is not what you think. It is the next three jobs you would have booked from the same neighborhood.

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Field Note

AI Design Fails for the Same Reason Bad Briefs Do

The pattern is not new. We have been giving designers thin briefs for decades. The tools just expose it faster now.

4 min readJun 15, 2026