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Designer & Developer — Phoenix, AZ

OsoGrajales

Brand identity, web design, and systems that convert. Built in code, without templates or handoffs.

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Client Work

Selected delivery

Brand Identity + Web — 2025

Dr. Marla Sabater

Eight-company ecosystem site for a Providence, RI founder with 30 years of business history.

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Full brand identity system across 8 companies

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Per-route header color theming in Next.js

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Complete SEO schema and structured data

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Animated stat counters and GSAP scroll reveals

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Ecosystem navigation with 8 sub-routes

Project scope

8

Companies under one design system

9

Industries represented

30

Years of history structured and displayed

1

Cohesive brand identity across every page

Design systems at scale. Every detail considered.

Web Design and Development

Full pricing and scope →

Concept and Build Work

LeadForms

Lead capture, AI scoring, and calendar booking from intake to deposit.

Full system concept built solo. Shows what a complete lead pipeline looks like from interface to architecture.

LeadLetter

Prospect research and outbound drafting that reads as considered, not generated.

A drafting tool grounded in real research. Shows what thoughtful AI product design looks like when the goal is quality, not volume.

Both in development. Not for sale or deployment.

See the full work portfolio →

Built in Phoenix. Deployed everywhere.

More leads. More booked jobs. No extra headcount.

I build AI-powered lead capture and outreach systems for HVAC, roofing, pest control, and home service businesses in the Phoenix metro. The system qualifies your leads, books the job, and collects the deposit. You just show up.