Skip to content
← All writing
Field Note4 min readJun 15, 2026

AI Design Fails for the Same Reason Bad Briefs Do

If your brief reads like a wishlist, your AI output will read like an inventory. The problem was never the model.

Placeholder body. The full note gets written and swapped in separately.

Want a brand and a site that actually match?

I run a brand audit first, then design and build directly in code. No templates, no Figma handoff delays. Brand and Landing Page starts at $2,200.

Start here →

The Marla Sabater site launched across eight companies in one cohesive brand system.

Written by Oso Grajales

Phoenix designer and developer. Eight years of brand and web work, including campaigns for Universal Standard, Andie Swim, and SAXX.